The Product Marketing Specialist will leverage buyer, market intelligence and creativity to help generate leads, equip the sales team with outstanding materials through effective product positioning, messaging and content creation.
This position will work with key departments throughout Sixfold including product management, customer success, and senior leadership, as well as existing customers and prospects. The key responsibility is to understand the buyers’ industry and problems and Sixfold’s product positioning in order to create effective messaging and content to drive increased market share and customer retention.
Sales enablement – communicate the value proposition of Sixfold’s solution to the sales team and develop sales tools to drive prospects through the sales cycle and retain and grow customer engagement
Support demand generation through content creation/writing, including whitepapers, ebooks, presentations, video scripts, and case studies
Skills and qualifications
BA or higher in marketing, public relations, or technology
3-5 years marketing and copywriting experience in the supply chain, logistics industry or technology
What we offer